Export Award

Frutaria exports to more than 30 countries in the European Union, Eastern Europe, the Middle East and South America. This achievement has been made possible by the combined efforts of our cold storage facilities in Spain (Alagón, Lérida, Badajoz, Seville and Huelva) and our sales offices overseas (ALM Holland, ALM France and ALM Direct). The advertising campaign we run every year in Brazil, Argentina and the Middle East (Israel, United Arab Emirates, Saudi Arabia and Kuwait), countries that account for 15% of Frutaria’s exports, plays a particularly important role. In 2000, Frutaria exported no fewer than 60,000 pallets of fresh fruit, the equivalent of 2,700 heavy lorries.

Environment Award

Frutaria uses Integrated Control methods to produce the fruit it markets under the Cachirulo brand. These techniques help reduce, to the absolute minimum, the use of pesticides and herbicides during the production process. Integrated Control occupies the middle groundbetween an ecological approach to production and traditional farming methods. Frutaria, in performing its dual role as a producer and trader, also guarantees that its fruitcan be traced right the way through the process, from the farm to the storage and packaging facilities and on to the consumer. Integrated Control offers a number of benefits. Not only does it protect the environment, it also helps produce healthy, safe, toxic-freefruit that provides the consumer with all of the innumerable nutritional and medicinalproperties that fresh fruit and vegetables have to offer.

Both awards take on even greater significance when you consider that Frutaria is the only company in the agricultural sector to receive such recognition and the only foodcompany in Spain to receive awards in two different categories.